Terms of Service

These Terms of Service (“Terms”) are an agreement between Alef Compute, Inc. (“Unchime,” “we,” “us”) and the business that signs up for or uses Unchime (“you,” “Customer”). They apply to your use of Unchime and our website. If you sign an order form with us, the order form is part of these Terms, and it controls if the two conflict.

By using Unchime, or by signing an order form that refers to these Terms, you agree to them. If you accept them on behalf of a business, you confirm that you have authority to bind it. Unchime is for businesses, not for personal or household use.

If you’re a customer messaging a business that uses Unchime, these Terms don’t apply to you. Your relationship is with that business, and its own terms and privacy policy apply. Our Privacy Policy explains our role.

1. Definitions

• “Services” means Unchime: the software and related services we provide that let businesses be found, answer customers, take bookings and orders, and bring customers back across messaging apps and AI assistants, plus the staff app, dashboards, integrations and support.
• “Channels” means the third-party apps and networks through which your customers reach you, such as WhatsApp, Apple Messages for Business, SMS and AI assistants like ChatGPT, Claude and Gemini.
• “End Users” means your customers and prospective customers who interact with you through the Services.
• “Customer Data” means information you or your End Users submit to the Services, including messages, contact details, bookings, orders and the business information you set up.
• “Order Form” means an order, quote or online sign-up that describes your plan, locations and fees.

2. Using Unchime

Access. Subject to these Terms and your payment of fees, you may use the Services during your subscription for your business’s internal purposes, at the locations listed in your Order Form.

Accounts. You’re responsible for your account, for keeping login details secure, and for everything your staff and authorized users do in it. Tell us promptly at hello@unchime.com if you believe your account has been compromised.

Setup and integrations. The Services connect to the booking, point-of-sale, payment and other systems you choose. You authorize us to access those systems on your behalf as needed to provide the Services, and you’re responsible for having the rights to connect them.

3. Your responsibilities

Accurate information. Unchime answers from what you give it: your services, menu, prices, hours, staff, policies, ingredients and allergens, and other details for each location. You’re responsible for keeping that information accurate and current.

Messaging laws and consent. You’re responsible for complying with the laws that apply to messages sent on your behalf, including the Telephone Consumer Protection Act, CAN-SPAM, Canada’s Anti-Spam Legislation and similar laws. That includes giving any required notices and getting any required consent from End Users. You won’t use the Services to send unsolicited marketing.

Channel rules. Each Channel has its own policies, such as WhatsApp’s Business and Commerce Policies, Apple’s Messages for Business guidelines and carrier requirements for text messaging. You agree to follow them, and you understand a Channel may limit or suspend your access if they’re not met.

Your own policies. You’re responsible for your relationship with your End Users, including your own terms, privacy notice, cancellation and refund policies, and the services and products you provide.

4. AI features

Unchime uses artificial intelligence to understand messages and reply on your behalf, within the information and rules you set. AI can make mistakes. Replies may occasionally be incomplete or wrong, and an End User may phrase something in a way the Services misunderstand.

You remain responsible for your business and your settings. Review how Unchime is set up for each location, use the staff app to handle the conversations it hands to your team, and tell us about any problem you notice. Don’t rely on the Services for medical, legal or other professional advice, and don’t configure them to give such advice.

5. Payments from your customers

When an End User pays a deposit, buys a package or pays for an order through the Services, the payment is processed by your payment provider and goes to your merchant account. We are not a payment processor, bank or money transmitter, and we’re not a party to transactions between you and your End Users. Refunds, chargebacks and disputes are between you, your End User and your payment provider.

6. Third-party services

The Services depend on Channels, AI model providers and other third-party services that we don’t control. Their availability, features and rules can change, and when they do we may need to change or stop parts of the Services that rely on them. We’re not responsible for third-party services or their acts. Your use of a third-party service is also subject to its own terms.

7. Fees and payment

You’ll pay the fees in your Order Form. Unless it says otherwise, fees are billed in advance for subscription fees and monthly in arrears for usage-based fees, are due within 30 days of the invoice date, are in US dollars, and are non-refundable except as these Terms provide. Fees don’t include taxes; you’re responsible for applicable taxes other than taxes on our income. If an undisputed amount is more than 30 days overdue, we may suspend the Services after giving you notice.

8. Customer Data

You own your data. As between you and us, you own Customer Data. You give us permission to collect, store, process and transmit it as needed to provide, secure and support the Services, and as described in our Privacy Policy. We act as your service provider for End User information.

Your instructions. We use Customer Data only to provide the Services to you and as you instruct, and we don’t sell it. We don’t allow our AI model providers to use Customer Data to train their own models. If you need a data processing addendum, contact us.

Aggregated data. We may use aggregated, de-identified data that doesn’t identify you, your locations or any individual to operate, measure and improve the Services.

Your responsibility. You confirm that you have the rights and consents needed for us to process Customer Data as these Terms describe.

9. Acceptable use

You won’t, and won’t let anyone else:

• Use the Services for anything illegal, deceptive, harassing or harmful, or to send spam or unsolicited marketing.
• Use the Services to collect information about End Users in violation of law or their reasonable expectations.
• Upload content you don’t have the right to use, or content that infringes anyone’s rights.
• Interfere with, overload or try to get unauthorized access to the Services or related systems.
• Copy, reverse engineer or build a competing product from the Services, except where the law allows despite this restriction.
• Resell or provide the Services to anyone outside your business without our written permission.

We may suspend access if we reasonably believe your use violates this section or puts the Services, Channels or others at risk. We’ll tell you, and restore access once the issue is resolved.

10. Confidentiality

Each of us may receive non-public information from the other. The receiving party will use it only to perform under these Terms, protect it with reasonable care, and share it only with people who need to know it and are bound to keep it confidential. This doesn’t apply to information that is public through no fault of the receiver, was already known to it, is independently developed, or is lawfully received from someone else. A party may disclose confidential information if the law requires it, after giving notice where allowed.

11. Our intellectual property

We own the Services and everything we use to provide them, including our software, models, prompts, designs and documentation, and all improvements to them. Apart from the rights in these Terms, nothing gives you ownership of or a license to them. If you give us feedback or suggestions, we may use them without any obligation to you.

You give us permission to show your business name and logo in our customer lists. You can withdraw this permission at any time by emailing us.

12. Term and termination

These Terms last as long as you use the Services. Subscriptions run for the term in your Order Form and renew for the same length unless either of us gives notice of non-renewal at least 30 days before the end of the current term.

Either of us may end these Terms if the other materially breaches them and doesn’t fix the breach within 30 days of written notice. If we end them because of your breach, unpaid fees for the rest of the term become due.

After termination, your access ends. For 30 days you may ask us to export your Customer Data, and after that we may delete it, except where the law requires us to keep it. Sections that by their nature should survive termination will survive, including fees owed, confidentiality, intellectual property, disclaimers, limits of liability, indemnities and general terms.

13. Disclaimers

We’ll provide the Services with reasonable skill and care. Otherwise, to the fullest extent the law allows, the Services are provided “as is” and “as available,” and we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We don’t promise that the Services will be uninterrupted or error-free, that AI replies will always be accurate, or that any Channel or AI assistant will recommend or display your business.

14. Limitation of liability

To the fullest extent the law allows, neither of us will be liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or data, even if told they were possible.

Each party’s total liability arising out of these Terms is limited to the fees you paid or owed us in the 12 months before the event that gave rise to the claim. These limits don’t apply to your payment obligations, your obligations in Section 9, either party’s indemnity obligations, or liability that can’t be limited by law.

15. Indemnification

By us. We’ll defend you against third-party claims that the Services, as we provide them, infringe that party’s intellectual property rights, and pay the resulting damages and costs finally awarded or agreed in settlement. This doesn’t cover claims caused by Customer Data, third-party services, or changes or combinations we didn’t make.

By you. You’ll defend us against third-party claims arising from Customer Data, your business, products and services, your messages to End Users, or your breach of Section 3 or Section 9, and pay the resulting damages and costs finally awarded or agreed in settlement.

The party seeking defense must notify the other promptly, give it control of the defense and settlement, and cooperate reasonably.

16. Governing law and disputes

These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules. Any dispute will be resolved exclusively in the state or federal courts located in Delaware, and each party consents to their jurisdiction. Before going to court, we’ll each try in good faith to resolve the dispute informally for at least 30 days.

17. Changes to these Terms

We may update these Terms from time to time. We’ll change the date at the top, and for material changes we’ll give you at least 30 days’ notice by email or in the Services. Changes apply from your next renewal unless they’re required by law or relate to new features. If you don’t agree to a change, you may choose not to renew.

18. General

These Terms and your Order Forms are the entire agreement between us about the Services. If a provision is unenforceable, the rest stays in effect. A failure to enforce a provision isn’t a waiver. Neither party may assign these Terms without the other’s consent, except to an affiliate or a successor in a merger, acquisition or sale of substantially all of its assets. Neither party is liable for delays caused by events beyond its reasonable control. We’re independent contractors. Notices to us go to hello@unchime.com; notices to you go to the email on your account.

Contact us

Questions about these Terms can go to hello@unchime.com.

Alef Compute, Inc.